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29 June 2012: ClickZ
Former P&G logo (Photo credit: Wikipedia) The Must-have Big Data Tools Excerpt: In the column, “Claiming your Unfair Advantage, I describe four types of “Big Data” tools. Before I elaborate on...
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18 July 2012: MarketWatch
MarketWatch (Photo credit: Wikipedia) Retention Science Launches, Leverages Big Data to Maximize e-Commerce Customer Retention Excerpt: For marketers, customer acquisition often receives more attention...
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19 July 2012: Media Post
Columbia Business School (Photo credit: Wikipedia) Image via CrunchBase Data, Data Everywhere — But Where’s the Marketing Performance? Excerpt: A recent study by the Columbia Business School and NYAMA...
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3 August 2012: iMEDIA Connection
Is the Big Spend in Social Media a Big Mistake? Excerpt: Why is it, that for a highly statistical and scientific driven discipline, many marketers still make broad and misinformed conclusions? In...
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6 August 2012: Business 2 Community
It’s Time to Innovate the Trade Show Experience Excerpt: Your customers are different from your prospects, so design different conversations for each. Marketers have been creating buyer personas for...
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9 August 2012: Search Engine Watch
Image via CrunchBase How to Make Good Use of Big Data Excerpt: Recently, Econsultancy and Lynchpin published a research survey that suggested only 10 percent of marketers thought a most or all of their...
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12 September 2012: MarketingWeek
Big Data Rewrites the CMO’s Role Excerpt: If you believe the surveys, the pressure to improve the return on the money invested in campaigns has combined with an explosion of data to squeeze creativity...
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18 October 2012: VentureBeat
Grim But Real Player Stats: 85 Percent of Social Gamers Do Not Return After the First Day Excerpt: Consider the fact that 85 percent of all new U.S. players do not return to a social game after the...
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25 October 2012: Business 2 Community
Typical advertising mail (Photo credit: Wikipedia) Direct Mail Isn’t Dead — It’s Reincarnated by Big Data Excerpt: Did you know direct mail is rated by consumers as one of the most influential...
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22 January 2013: Enterprise Apps Today
Marketers to Boost Big Data Analytics Spending in 2013 Excerpt: Marketers are prepared to increase their spending on Big Data analytics this year, according to a study from Infogroup Targeting Services...
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